Certificate in Marketing


Purpose of the Certificate in Marketing
This Certificate suits both the marketing professionals who have extensive experience in the area, and for those just starting their career in marketing. To this end, the Certificate allows choosing from a wide variety of marketing courses taught by the Russian and international professional marketing practitioners.

Components of the Certificate in Marketing
To complete the requirements for the Certificate in Marketing, students must complete five of the following courses (courses Principles of Marketing and Financial Accounting are mandatory):

  • Principles of Marketing
    The course provides an overview of the basic concepts of classic and modern marketing and studies the role of marketing in a modern international business.

  • Principles of Advertising
    This course introduces you to the fundamentals of advertising and covers the historical, economic and social aspects of advertising.

  • Strategic Marketing
    Covers a variety of advanced topics in marketing strategy such as marketing plans, SWOT analysis and other issues. Course is open to students who have previously taken principles of marketing.

  • Marketing Research
    This course provides students with knowledge of many marketing research techniques such as market sampling, designing a marketing questionnaire and many others. Students are required to do a project in which they research a product or service in Russia, using the research methods they have learned.

  • Negotiations and Dispute Resolution
    This course covers the theoretical and practical aspects of negotiations and includes many case studies and exercises.

  • Sales Leadership
    This course is structured as a series of facilitated workshops, a.k.a. "dives". Sales Leadership is about how to influence others to buy. It is about you, about the selling skills you possess and about skills you need to gain.

  • Financial Accounting
    Introduction to the recording of business transactions and interpretation of financial statements, emphasizing US GAAP.

  • Psychology of Personal and Professional Growth
    The course deals with real challenges of personal and professional growth and provides tools for self-learning, and practical approaches to developmental tasks.

  • Marketing Communications
    This course examines advertising, sales negotiations and other issues of modern marketing.   The course is extremely interactive and a significant portion of the class is devoted to business games, presentations, and other training activities.

  • Personal Marketing
    The course provides essential practice of presenting and promoting oneself on the labor, corporate and professional markets as well as in any other social exposure fields.

  • Public Relations and Social Networking
    The course discusses current issues in the media, PR and social networking. It compares western thinking and practice with Russian reality. Special emphasis is made on the PR manager function in corporate society, including international PR topics. Social networking and the role of the Internet in today's media and PR are discussed.

  • Business Psychology (I)
    This course examines the manifestations and roots of the irrational, both positive and destructive, processes in corporations. Of particular interest will be the ideas and particular tools for better understanding the unconscious needs and emotional reasoning that usually stay shadowed and unspoken. Numerous examples of irrational decision making, specific leadership styles, teamwork impasses will be analyzed in terms of general theory.

  • Business Psychology (II)
    This course examines the individual coping strategies and personal styles in dealing with the pressures, limitations and other challenges one faces in professional life. Considerable attention will be paid to the unspoken, shadowed and unconscious processes of corporate functioning.   Of particular interest will be the ideas and practical tools for better understanding the counterproductive coping patterns as well as what can work to increase one's resiliency.