The reading list includes:
- The New Rules of Marketing & PR, David Meerman Scott.
- NEW MEDIA, A critical Introduction, Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly.
- When the Press Fails, Political Power and the News Media from Iraq to Katrina, Lance Bennett, Regina Lawrence, Steven Livingston.
- Converging Culture: Where Old and New media Collide, Henry Jenkins.
All students will have the opportunity to start their own blog, and experience for themselves the limitations and freedom of this new media.
An AIBEc facebook page will be created and administered by students on this course.