Gregory Troussov

Professor of Marketing President of Kontakt-Expert Consulting Company, Gregory Troussov is the leading Russian marketing consultant and trainer.

Marketing Communications

To be continued here

Purpose of this Course

Marketing Communications Course is a survey course that examines the nature of product, price, place, and promotion decisions, and investigates how organizations blend these inter-related components to create, capture, and sustain value. The course is designed to provide an overview of the relevant concepts and principles regarding the development of marketing strategy, and illustrate how marketing assists success in competitive environment.

The desired objective is to provide the student with not only an introduction to marketing, but also an opportunity to apply that understanding. To that end, a framework for examining modern day marketing practices (research, branding, advertising, CRM) is presented.

Course Materials

Notes, handouts, articles, and cases from the course package.


Grading of this course will be based on assignments and class participation.

Course Topics

    1. Introduction: the Goal of Marketing
    2. Understanding Your Consumer
    3. Infogramm
    4. Creating the Creative
    5. Evaluating Advertising Effectiveness
    6. B2B Marketing
    7. Marketing Management

    You can download description of the course here.

Takeovers, Restructuring, and Corporate Governance

Takeovers, Restructuring, and Corporate Governance course starts on Tuesday, July 17, 2018.

Take AIBEc Courses Online on Coursera

You can take AIBEc financial courses online on major international platform Coursera (more…)

Fall Semester, 2018

Fall Semester starts on October 2, 2018.